Digital Advertising Services
Internet has taken the front seat in the global market. Advertise about your product/service on the digital global platforms. Digital marketing tools such as SEO, SEM, PPC (Pay Per Click) Advertising, Facebook and Video Marketing provides you with a vast canvas to advertise your product/services globally. We build aggressive strategies to help you reach your targeted audience. We focus on building the right crowd for your business.
Your Business Goals
We’re not looking to improve just the CTR of your ads or increase traffic. Our goals are acquiring new customers, increasing their LTV (lifetime value), and at the end increasing revenue. That’s what our strategy aims at.
Strategically Planned Tasks and Coordination
In order to attain long-term business goals, we approach them strategically and carry out a set of activities that are focused strictly towards attaining one goal.
Investing into methods separately and applying each to solve micro problems, is a waste of resources, we coordinate all our marketing efforts which allows us to plan your marketing budget in a much more effective way.
Targeted Audience
Selecting your audience based on behavioral, demographic, and other data to understand which potential customers we will be targeting and how to address each of them.
Communication throughout Customer’s decision process
Based on the features of each selection, we prepare a module for decision process of a customer for each phase, also analyzing their purchase history.
Attainment, activation, retention, referral, and return are the phases each selection of your targeted audience goes through. We strategize similar communications with each segment at each of these stages.
Our Strategic approach
Files Technology’s full service digital agency start with your long-term business goals and carry out a set of activities that help attain them. Their success is determined not by intermediate KPIs like cost per lead, but by whether your goals are accomplished or not.
Results with Our proven tactics
We identify milestone results for each phase of these strategies while developing digital strategies for global marketing. We work with the assumption of legal and financial responsibilities, providing our clients with the best results. We are not about ‘best practices’, strategies or tactics that should work in the market. We only offer the ones that do work, and have proved successfully for us.
Boost Traffic and Credibility
The higher your website ranks for relevant keywords, the larger share of traffic you gain. Users know that only relevant, high-quality websites make the top. Customers associate high rankings with more trustworthy businesses and high quality products. Search Engine Marketing is the most targeted medium. PPC (Pay-Per-Click) tool enables you to display ads to your targeted audiences, based on more than their search queries or behavior on the search engine: match their interests, habits, social interactions.
Boost ROI
The ROI on search engine optimization is high, because it’s a cost-effective and long-term tactic. You get quality traffic and it produces long-lasting results. Programmatic ad display enables landing viewers across different steps of their customer journey. By integrating campaigns for look-alike audiences, re-marketing and loyalty campaigns, we cover you for all stages from acquisition to revenue.
Relevant Keywords and PPC Campaigns
Based on your business goals, we study your targeted audience’s most searched queries and select the optimal keywords. These include long-tail phrases that drive more relevant traffic and ‘money’ keywords bringing potential buyers. With a customized advertising strategy we initiate PPC campaigns on different search engines like Yahoo, Google and Bing. It can have sponsored articles on blogs and other media platforms, sponsored posts in Facebook and Twitter feeds, and much more.
In-Depth Website Audit
Files Technology’s full service digital marketing agency audits your website in terms of structure, potential technical glitches, and content. This SEO audit helps us to determine how to optimize each element for search engine robots and relevant searches.
SEO/SEM techniques
All SEO optimization and SEM tools we use are result producing, and deemed acceptable by search engines. Search engine optimization evolves fast. We keep ourselves up-to-date with Google updates to stay one step ahead so that your website is prepared for every new rule that Google implements. Files Technology combines customer history data with their search and shopping behavior. Using this info the system identifies and lands users who are your potential customers.
Full Throttle Plan
Files Technology pinpoints alike, verified resources and have them link back to you. Without any risks, we organically attain links to your website. Our PPC experts not only gain new customers via media buying but also activate the ones you already have and increase their brand loyalty. With this full-throttle approach, you touch all customers, not just the ones who are about to make their first purchase.
Increase brand awareness and generate leads
Social media presence enables new customers identify your brand and start following it. Files Technology social media marketing services let you stay in touch with your existing consumers as well while gaining new ones. Studies have shown brands that maintain regular engagement with their consumers on social media exercise higher loyalty towards their brand. Advertising on social media platforms enables you to land even those who haven’t yet searched for products/services that you offer. Plus, CPL are normally lower with Facebook and Twitter advertising.
Develop online reputation
According to a survey, 90% of consumers make purchasing decisions based on positive reviews. People talk about your brand on social media, forums, review websites, and you want to be sure the reputation they create is positive.
Customized social media strategy
After an in-depth analysis carried on your products/services and your targeted audiences, we pinpoint the social media platforms that are most suitable and effective and tactics that will work best for your business. We pinpoint where your consumers are and how to engage them.
Social advertising campaigns
Our digital advertising agency sets up Facebook, LinkedIn, or Twitter advertising campaigns to promote your products and special offers. As we go, we track the performance of your campaigns and optimize everything from targeting to ad copy and design. Our Social Media Management activities are tracked and optimized to make sure you get the highest ROI on it. We identify which post types get more shares, which CTAs have a higher click-through rate, and apply that knowledge to improve the results.
Expand globally
At Files Tech, we have hands-on experience with most social media platforms that are recognized globally. We don’t present you with pre-developed Social Media Marketing strategies. We fashion one focused strictly towards your business goals, based on the results you want from it and the audience you aim to reach.
Guaranteed Results
Social Media Marketing can bring about the anticipated results. We focus only on those activities that meet your goals (be it lead generation or brand awareness) and deliver measurable ROI.
Power of Video Advertisements
Video Advertisements have proven to be an emotional, informative and trusty way to grab a customer’s attention. You believe what you see. Video is the most effective way to increase your brand awareness and convert your viewers into buyers. From the SEO perspective, video is an additional display in the search engine results page with the potential to make it to the very top. Having a video on your page increases your chances of landing the Top 10 positions resulting in increased traffic.
Attaining Long-Term Goals
Video advertisements have a self-promoting ability in social networks, a well produced video can result in brand awareness in a shorter period of time. The production costs for the Internet commercial are quite low. Video advertisement can prove as a long term brand awareness asset.
Video Marketing Strategy
Once we have analyzed the potential buyers, we set up a video production plan, select relevant platforms and determine where it is best to display them. We define strategies to promote video in order to cover the maximum target audience resulting in massive lead generation. We create commercials to show the true essence and value of your product/service. Files Technology video production services give you exactly what you need to convert a prospect into a loyal customer.
Video Optimization for better results
Video production for websites and posting commercials on the Internet is not the final part. Each video has to be optimized in order to reach the target audience. We know exactly how to do it properly on different video delivery channels to guarantee the best result possible.
More than just a Video
Video advertisement is just another way to attain the pre-set goals. Having higher reach we offer video marketing as a solid solution to attain your business goals. We have a great expertise in video promotion. Our strategies and all our tactics are penalty proof so that you don’t have to worry about financial or copyright policies. Plus we keep ourselves up-to-date with Google’s changing policies in order to maintain your promotions and maximize the results.
Conversion-focused approach
Our full service digital agency creates effective videos that make your landing, product page or social network community highly conversational. Incorporating creativity, originality and proven techniques, our videos increase the engagement you want with your targeted audiences.
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